Approach

Our Approach

The Beyond Potential Success Path™

Five stages, designed to work in succession. Each builds something the next depends on: clarity, then capability, then the systems to scale, the governance to stand alone, and finally the freedom to move on.

This isn’t a programme to complete. It’s the sequence by which a business becomes less dependent on the person who built it.

But every founder and business is different. We begin by diagnosing where the business is now, what’s getting in the way, and where the Success Path can create the greatest value.

Testimonial

Elliot was instrumental in taking Airlab to the next stage of its success, including navigating the organisation through an important leadership transition, whilst ensuring the business stayed true to its values and principles.
Michael Dane, Founder
Airlab

Testimonial

As a founder, I knew how to start and grow a successful business. What was less clear was how to create a path for the business to succeed without me. Elliot helped me get clear on what that next stage needed to look like, strengthen the business around it, reduce its dependence on me, and ultimately prepare it for a successful sale.
Dean van Buuren, Founder & Director
DEG

Testimonial

If Chris and I walked away, the company would carry on. I don't know whether we would have done it without Elliot.
Carl D'Rose, Owner & Director
Airlab

Testimonial

Elliot did a fantastic job of leading us through a transition from a small business mentality to one that thinks and acts strategically and has more of a focus on governance. Thank you!
Chris Burrowes, Owner & Director
Pacific Commissioning

Testimonial

Elliot takes the time to listen and learn. He has a lot of experience and he’s done the hard yards. He brings rigour and structure to the process of developing and executing strategy, and gets to grips with the core issues quickly, providing meaningful and executable advice fast.
Richard Fry, General Manager
DEG

Testimonial

When you dive into your own business, your head is deep in the detail and the operational side. Elliot’s advice led me to focus on the bigger picture, giving me the confidence to make more strategic decisions, while challenging and encouraging me to grow at a faster pace than I thought possible.
Sam Goddard, Founder & Director
Goddard Electrical

Testimonial

In business, there are competing views on how best to do things. When HIVE engaged Beyond Potential, that changed. Elliot looks at the business holistically and takes the time to understand the people behind the decisions, not just the numbers.

He’s helped us map out a path forward and has become an integral part of how HIVE operates. We’re excited to continue working with Elliot and the team.
Adam Jackson, Founder & Director
HIVE Services

Testimonial

I’ve worked with a lot of business advisers and attended many strategy sessions. My time with Elliot is up there with the best. He helps me think clearly about what matters most.
Jeremy Mossman, Founder & Director
The Urban Greening Project

Testimonial

My time at Xero gave me a benchmark for what good looks like at scale. Now that I’m running my own business, Elliot meets me where I’m at, helping me get clear on where my opportunities actually are, which ones to go after first, and how to build the business with the longer term in mind.
Jasper Irvine, Founder & Director
Plain Logic

Testimonial

Elliot challenges me to think about the future and plan for it, despite the uncertainty we face. He is not only a great listener and problem solver but is also genuinely interested and knowledgeable.
Jeremy Shanahan, Owner & Managing Director
YOU Travel